Rowan Rene

Website Copywriting

Rowan’s goal was to create a personal brand to market across the theatrical industry for freelance work and use as a resume.

My goal as her writer was to maintain the theatrical vibe and match her brand voice without being too clichéd or over-the-top with references that didn’t present as professional.

Process
Rowan and I held an initial meeting to discuss her vision and the goal of her personal website. She provided her current resume to highlight specific areas of experience and work.

We also discussed how she envisioned herself as the “brand,” and what she wanted to convey to potential clients and employers.

Throughout the writing process, we communicated regularly by sharing docs, meeting for coffee, and collaborating to ensure we were achieving her goals and objectives.

Results
Rowan has secured employment with a world-renowned company, as well as several freelance teaching opportunities, through her professionally branded website.

Client Feedback
“Amy’s unparalleled talent helped turn my resume into a personal website brand and bring the story of my career to life!”

Rowan René 

Project Takeaway:

This project was fun and unique to work on. Rowan’s passion for what she does became my passion through the writing.

Tip: It’s essential to consider your brand from the perspective of your target audience.