Hiring a ghostwriter can be a transformative breakthrough for individuals and businesses, allowing them to tell their stories without the hassle of crafting every word themselves. However, finding the right ghostwriter requires more than just a quick Google search.
Your story matters. This guide will give you five critical factors (and one not-so-obvious) for selecting a ghostwriter that could make or break your collaboration.
1: Experience and Expertise
The first step to finding the perfect ghostwriter should be assessing their experience and expertise. Look for someone with a successful track record of completing projects similar to yours. Whether it’s a memoir, blog posts, or marketing content, a seasoned ghostwriter will bring valuable insights and a polished touch to your work.
There are two primary ways to determine if a ghostwriter you are considering has the experience and expertise you need.
Portfolios and Samples
Generally, writers for hire have a portfolio of their work, making it easier to explore their experience in certain types of writing. Ghostwriters differ in that they do not take credit for the work they produce. While this is one benefit of hiring a ghostwriter, it can be tricky since they often cannot use their client’s work, or even their name, in a portfolio.
An experienced ghostwriter understands the need to showcase their writing style and versatility. Often, they will have other samples they can provide, such as:
- Creative writing
- A blog they own
- Articles on Medium
Ask the ghostwriter if they have any portfolio work they have permission to share or links to other samples they can provide.
References and Testimonials
Don’t be shy about requesting references or testimonials from past clients. A reputable ghostwriter should have satisfied clients willing to vouch for their professionalism, reliability, and the quality of their work. Hearing about others’ positive experiences can instill confidence in your decision.
One note: If the ghostwriter cannot provide any of these options, consider moving on to someone else.
2: Communication Skills
Effective communication is the backbone of any successful collaboration. Assess the ghostwriter’s responsiveness, clarity in communication, and willingness to incorporate your feedback.
Remember, the project is yours. Your name will be the one attached to it. A writer who values open and honest communication is more likely to create a product that reflects your expectations.
3: Project Timeline and Availability
Establish clear expectations regarding project timelines and the ghostwriter’s availability. Delays can be frustrating and may impact your overall goals. Ensure that the ghostwriter can dedicate the necessary time to your project and meet your deadlines.
When hiring a ghostwriter, work together to set the timelines. Deadlines exist for both sides. Nothing is worse than your project delays due to a ghostwriter who doesn’t meet deadlines. Likewise, when a lack of response from you prevents the ghostwriter from moving forward, setbacks can arise.
Both sides must agree to the timeline and be able to dedicate the time required for a successful project.
4: Understanding Your Vision
The ghostwriter’s ability to understand and align with your vision is critical but often overlooked. Schedule a discussion to gauge their comprehension of your goals, audience, and the overall tone you aim to convey. The best ghostwriters are not just skilled writers; they’re adept at capturing your unique voice.
5: Cost and Payment Structure
It may be tempting to go for the cheapest option. Remember the adage, “You get what you pay for.” I’ve done many rewrites for clients who took the less expensive path, only to pay again to have the project done right.
Discuss the ghostwriter’s fees and payment structure upfront. Some charge per word, while others may work on a project basis. Be open about your budget, and balance quality and affordability.
One Not-So-Obvious Factor: Ethical Considerations
Aside from the factors we’ve already discussed, one not-so-obvious is the ghostwriter’s ethical standards. Some projects may require a level of confidentiality or sensitivity, especially in the case of personal memoirs or corporate content.
Ensure that your ghostwriter is committed to maintaining ethical standards, respecting your privacy, and handling your story with the utmost care.
In a Nutshell:
Hiring a ghostwriter is a strategic investment in bringing your ideas to fruition. The critical factors in making an informed decision when hiring a ghostwriter are their
- Experience and Expertise
- Communication Skills
- Project Timeline and Availability
- Understanding of Your Project
- Cost and Payment Structure
Don’t overlook their ethical standards as well. Ghostwriters are specialized and should always work within the guidelines of the client.
Ghostwriters are more than just skilled at their craft. They are a collaborative partner dedicated to realizing your creative vision.
Are you on the hunt for the perfect ghostwriter? I can help. Let’s chat about your project and see if my ghostwriting expertise is just what you need.
About Me
I’m an author, ghostwriter, and copy and content writer dedicated to helping small businesses get found, get talking, and get results. When I’m not writing, you can find me in the kitchen creating delicious treats or exploring new destinations around the world.