Objective
Acorn Couch needs to connect with people who have, or buy for, children and showcase why their couches stand out from competitors.

Imaginative copy that inspires ideas and speaks to what’s important to buyers provides an opportunity for customers to see how Acorn Couch checks all the boxes.

 Process
This client had an existing website with their own copy. What they needed was a copy refresh to help them stand out among their competitors and become the go-to play couch company.

Market research and comparisons against competitor websites made it clear that Acorn Couch was different. Rather than a laundry list of product information, the new copy brought the possibilities to life.

Tying in their personal story makes them approachable and connects them with potential customers.

Project Takeaway:

Writing for a variety of companies involves researching their competitors and examining their business through the eyes of potential customers to capture what makes their story special.

Tip: Many small businesses try to mimic larger competitors. Be yourself! That’s what makes you stand out to potential customers.